Designing a Seamless Shopping Experience for Oruva

●Industry

eCommerce

●Timeline

4 Months

●What We Did

User journey mapping
Mobile app UX
Admin dashboard
Development and Testing

●Year

2025

Project Overview

Oruva is a digital-first fashion brand built for modern, mindful shoppers. We designed a sleek mobile shopping app and a clean admin dashboard to manage products, orders, and customers - all with a unified visual identity.

The Challenge

Oruva needed a complete shopping experience from scratch - one that felt premium to users and easy to manage for the team. The challenge was to balance simplicity, performance, and brand character across both mobile and web platforms.

Goals

●

Create a seamless mobile app for fashion discovery and shopping

●

Design a clean, scalable admin dashboard for backend operations

●

Build a visual identity that's modern, soft, and easy to scale

●

Ensure design systems and flows are ready for handoff to developers

The Approach

We mapped the end-to-end journey, from browsing to fulfillment - and designed both interfaces with clarity, softness, and purpose. The mobile app prioritized ease and discovery, while the dashboard focused on control and efficiency. A shared design system tied everything together.

Outcome

Oruva now has a polished product ecosystem — a user-friendly app and a powerful backend. The brand is ready to launch with confidence, and the designs handed off smoothly for development.